Where Wildflowers Bloom
'Where wildflowers bloom'
The indigenous craft of Hand block-printed Kalamkari
Inspired by our love for all things floral, blooming and free-spirited - Free-size and size inclusive silhouettes for those who love to keep it effortless & flowy - made in a small village of Pedana where over 1,000 artisan families solely survive on making vegetable dyes, blocks and printing of 25 distinctive Kalamkari textiles.
With fabrics that are locally sourced in and around Andhra Pradesh, each piece goes through a 7-step process of washing, soaking, bleaching and printing and is then hand block-printed with vegetable dyes derived from minerals, leaves, flowers and bark of different trees that has no harmful effects on users or the environment. The reason each piece is unique and takes a long time to finish.